I studied Advertising and Public Relations, a Master in Programming and Design of digital assets, and a Master in Digital Business.
I'm always doing small online courses on difrerent topics such as Advanced Analytics, Google Adwords, SEO, Responsive web Design, Big Data, Human Interaction Design... When I'm about to finish one course, I'm already thinking about what to learn next.
Since I started working for Warner Home Video’s online Loyalty Club in 2006, my career has always been related to the Digital Business.
I have worked for a very wide range of projects for national an international brands, from developing websites and apps to managing marketing plans and growing online stores.
I love reading. You can find me reading about different topics such as Neuromarketing, Responsive Web Design, User Experience, Online Marketing, Digital Analytics, Ecommerce… or a novel.
My job is my hobby, I feel lucky because there is nothing better than doing what you love.
Next 14th June 2018 I will be speaking at the Digital Marketing Day in Malaga.
My conference will be "The romance between Data and User Experience". Don't miss it!
The 22nd May, I will be acommpaining Ricardo Tayar to the presentation of his book "CRO. Diseño y desarrollo de proyectos digitales". We will be talking about Ecommerce, CRO with Gema Mora and María del Mar Fernández Parra.
I had the opportunity to give a conference at Semrush Room in Omexpo 2018. I spoke about how User Experience and Data can help us increase the Conversion (CRO) of our Ecommerce.See video (7:15:30)
Ecommerce News, one of the most important Ecommerce news portal in Spanish, published an article talking about my talk in Omexpo 2018. Read the article